Have you noticed the long lines at certain shops in Tokyo recently? That might be for “I’m donut?”.
“I’m donut?” is a popular bakery from Fukuoka, operated by “Amam Dacotan”. The donuts you find at the end of the line offer a variety of dough options and an entirely new texture experience.
Let me introduce you to this trendy donut shop where you can enjoy “Nama(fresh) Donut”!
80 Varieties in Total! Unique Donuts Await
“I’m donut?” is a hugely popular shop where it’s normal to wait 1-2 hours in line every day.
With multiple locations in Tokyo, including Nakameguro, Harajuku, and Omotesando, the Shibuya store stands out for having the largest variety of donuts!
At the Shibuya location, you might wait 1-2 hours on weekdays and up to 3 hours on weekends. When visiting, be prepared for a long wait and make sure you have enough time!
The interior features a stylish atmosphere with exposed concrete, warm wood accents, and greenery. It’s a one-way route inside, with customers taking products in a counter-clockwise direction from the entrance.
The Shibuya store boasts an impressive selection of 80 different types of donuts!From sweet treats to savory options that can serve as a meal, there's something for everyone. They even offer donuts made with spelt flour, which is less likely to trigger wheat allergies, as well as savory donuts and sandwich-style donuts.
All of these donuts are handmade in the store, and when the shop isn’t too crowded, you can even watch the donut-making process!
Must-Try Donuts! 8 Popular Picks
With 80 types of donuts available, choosing which ones to try can be overwhelming. Plus, some donuts sell out quickly, so you might miss out on your favorites if you take too long to decide.
To help you out, here are 8 recommended donuts from “I’m donut?”. Use this list as a guide to make your selection!
I’m donut?…237 yen
This original “Nama(fresh) Donut” features brioche dough mixed with roasted pumpkin. Named after the store, it's their signature donut!
French Cruller…356 yen
Made with the same brioche dough mixed with roasted pumpkin and glazed with sugar, this original “Nama(fresh) French Cruller” uses cream cheese for a rich flavor.
Glazed…259 yen
A donut with a chewy, soft dough and a simple sugar glaze. Enjoy its balanced sweetness and simplicity.
Cacao…345 yen
This donut uses chewy chocolate dough coated with selected milk chocolate. The dough is slowly fermented at low temperatures for a mildly sweet chocolate flavor, perfect for a snack!
Custard…486 yen
A donut filled with homemade custard cream and fresh cream, using the same brioche dough as the signature “I’m donut?”. It's another popular classic!
Pistachio…496 yen
This donut is filled with a luxurious cream made from fresh cream and pistachio paste. The rich, aromatic pistachio cream is not overly sweet, offering a delightful flavor.
Egg…378 yen
A savory donut with rich egg brioche dough filled generously with homemade scrambled eggs. The sweet dough and scrambled eggs make a perfect combination.
Prosciutto…475 yen
Using a dough reminiscent of French bread, this savory donut is filled with pork pâté, tomato, and marinated red cabbage. This item is exclusive to the Shibuya store!
I'm burger?…497 yen
Using a dough reminiscent of French bread, this savory donut is filled with pork pâté, tomato, and marinated red cabbage. This item is exclusive to the Shibuya store!
Spelt Wheat…313 yen
A donut made entirely with spelt wheat, which is said to cause fewer allergic reactions compared to regular wheat.
Does a '?' Pop Into Your Head? The Secret to Their Popularity Is a "New Sensation"
Leveraging their expertise in bakery management, “I’m donut?” offers a variety of donuts made with over five different types of dough.
Their signature product, “I’m donut?,” which kickstarted the “Nama(fresh) Donut” trend, is created by fermenting the dough at low temperatures for an extended period and then frying it at high temperatures to achieve a unique, chewy yet melt-in-your-mouth texture.
The sensation of questioning whether what you just ate is truly a donut, along with the donut itself seeming to question its own identity with its new texture, led to the use of question marks in both the store and product names.
Even the take-out packaging features a large question mark, making it difficult to tell at first glance that it contains donuts, which paradoxically draws more attention!
Discover a Variety of Donuts at “I’m donut?”
At “I’m donut?”, you can enjoy new, unique donuts crafted with meticulous attention to detail! Whether you eat them fresh or after some time, they are designed to taste delicious, making them perfect gifts for friends and family.
From the original “Nama(fresh) Donut” to sweet and savory options, you'll encounter an astonishing variety of donuts. If you're craving delicious donuts, be sure to take on the challenge of joining the queue at “I’m donut?”!
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