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Announcing the patisserie offering heartwarming sweets! Winner of the Cake.jp Award 2024.

Taishi
2 April 2024

Introducing adorable treats like bear cupcakes, rainbow cakes with unicorns, and Hello Kitty-themed cakes adorned with vibrant red ribbons. You can purchase these cakes on the cake and sweets specialty online store "Cake.jp"!

The "Cake.jp Award 2024," which selects patisseries that create heartwarming sweets, has been announced by Cake.jp.

What's more, our suico staff had the privilege to attend this award ceremony, where we heard acceptance speeches from the winning patisseries and even got to taste the popular cakes and sweets from the awarded shops.

We'll introduce you to the stores selected by Cake.jp's 1.5 million users, along with their visually stunning and delicious cakes!


Memorable in Miyazaki

The owner, a mother of three living in Miyazaki Prefecture, started making cakes as a hobby, which gained attention on social media and led to an increase in orders. In 2014, she launched Memorable. After joining Cake.jp, Memorable became a leading cake shop, selling over 2,000 cakes per month on average, mainly popular character-themed celebration cakes.

Their cakes feature popular Sanrio characters like Hello Kitty, Pompompurin, and Cinnamoroll, customizable with choice of colors and personalized icing cookies. They also offer trendy cakes like calendar-style drip cakes and lunchbox-themed cakes, catering to the preferences of Japanese youth and reflecting current trends.


Milkymoco in Aichi

"Milkymoco," run by a husband and wife in Aichi Prefecture, started as a fully customized cake shop in September 2013. The owner-patisserie husband pursues flavors that exceed customers' imaginations, while his wife focuses on creating adorable and charming cake designs. Leveraging each other's strengths, they have sold over 50 different designs to date! Known for their cute and delicious cakes, the shop has gained popularity through word of mouth, with many repeat customers even without reservations.

On display were pastel-colored cakes adorned with large tiaras and unicorns! These cakes, which every girl would dream of, are so adorable that you hesitate to eat them.


Shochiku-En in Tokyo

Shochiku-En was born with the desire to "increase vegan options in Japan" and to "allow those with allergies to enjoy cakes just like those without allergies." Based on the concept of "making everyone happy with veganism and giving a beautiful earth to future generations," they are contributing to creating an environment where people nationwide can easily encounter vegan sweets!

They are said to be making cakes and sweets with a focus on all-natural plant-based ingredients, but their originality that does not compromise on taste is what makes them attractive. Especially popular is the Rainbow Cake, which is made without any artificial coloring agents yet reproduces vibrant rainbow colors!

Furthermore, Shochiku-En's collaboration with the bestselling children's book "Non-chan's Birthday" and Cake.jp resulted in the hit "Non-tan Birthday Cookies" in a cookie tin! These cookies faithfully replicate those featured in the book and are free from preservatives, fragrances, and artificial coloring agents, as well as wheat, eggs, and dairy, making them safe for children with allergies to enjoy.


THE Ugly Duckling in Niigata

The cupcake specialty store, opened in 2020 by the owner who originally worked as a designer, aims to deliver excitement and joy to customers with unique cakes filled with original designs and playful elements.

Each cake on display featured adorable bears, each with its own unique expression! Particularly, the cupcakes with small hats worn by bears are reminiscent of handmade stuffed toys, with each one showcasing different expressions, overflowing with design sensibility.


Kashikoubou Okada in Saitama

"Patisserie Naturel," opened by the owner in December 2012, derives its name from the French word "naturel," meaning natural and as it is. The bakery strives to minimize the use of additives and reduce sweetness, allowing the natural deliciousness of the ingredients to shine through in each handmade treat!

On display were the popular "First Birthday Cakes" from the confectionery workshop Kashikoubou Okada! These cakes, adorned with fruits and a large bear-shaped financier, are made with yogurt cream, ensuring they are safe for even one-year-old children to enjoy, providing peace of mind for both parents and kids.


Kasutera no Akachan in Osaka

"Kasutera no Akachan," celebrating its first anniversary in Osaka, is run by a couple and is dubbed as the "eccentric in the baby castella world." In the midst of the pandemic, when the world was shrouded in sadness, the owner pondered, "Is there a way to deliver even a little smile?" Eventually, they found the answer in the wife's favorite treat, "baby castella." Described as a magical souvenir that brings smiles to people, it has garnered a strong fan base not only in Osaka but nationwide.

Displayed were baskets filled with "Kasutera no Akachan," each bearing a cute and gentle face resembling a chick. It's so adorable that you can't help but admire it like a real baby.

While online sales are not yet available on Cake.jp, look forward to the convenience of getting your hands on them soon!


Constellation. in Kanagawa

Constellation. is a dessert bar with two faces: during the day, it offers afternoon tea and other treats, while at night, it transforms into a fully exclusive parfait bar for members only. According to the owner, Constellation. revolves around the theme of "unusual experiences." The bar serves as a unique space where everyday life and extraordinary moments intersect, aiming to provide entertainment through the offerings of talented pastry chefs and bartenders. Its unparalleled expression has captivated numerous fans since its debut!

Every aspect of the sweets, from their quality to the design of parfait glasses and serving plates, as well as the ambiance of the interior, is meticulously crafted to embody the concept of "unusual experiences." While online sales on Cake.jp are not yet available, encountering such delightful sweets online is bound to captivate your heart!


"Cake.jp" is a platform where you can easily order cakes available for sale nationwide in Japan.

"Cake.jp" is a specialized online cake and sweets store with a current membership of over 1.5 million, featuring over 1,700 affiliated stores and a lineup of more than 8,000 varieties. With a mission to "elevate the warmth of the heart through sweets," we deliver sweets that we genuinely want to eat or share with others. 

We also offer delivery to accommodations nationwide in Japan, allowing you to enjoy cake at ryokans as a surprise gift for your loved ones or as a memory of your trip to Japan.


Let's elevate our spirits with cakes that are perfect in both appearance and taste!

After the Cake.jp Award 2024 ceremony, we had the opportunity to taste the sweets and cakes from the winning shops. Each cake was delicious, and there were so many that I would personally like to order and savor slowly!

Have you found your favorite cake or sweet treat? Whether you have allergies or follow a vegan diet, or if you're looking for unique cakes with collaborations with famous characters or designs you won't find at regular cake shops, "Cake.jp" offers a wide variety of options. Be sure to place an order and try them out at least once!



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